Zero Gravity zeroG_wrap.gif
Here are my drafts for my logo project. Zero Gravity is the “make-believe” company name I’ve came up with. How does the identity of the logo depict the company? Well, it’s a hot air balloon company for NYC tourism. My intentions were to create a strongly obvious symbol that can be easily identified by the everyone. So… I incorporated the letter “Z” & “G” and combined them to create an image of a hot air balloon which is then supported by the sillhoutte of the New York City skyline. Creative… or corny? You decide!